Vitamin Daily

Step into the new downtown beauty emporium Murale and all your senses simultaneously take note.

White, open space as far as the eye can see, the design of the store is more gallery than beauty boutique. Over 75 different fragrances from Prada, Donna Karan and the risqué Etat Libre d’Orange fill the air. With no fussy counter service, shadows by Bobbi Brown and shades of Lancome lip colour are at your fingertips. On-hand beauty experts, including a pharmacist and aesthetician, can give you a skin consult on the spot; there’s also a Benefit brow bar where you can pop-in for pointers on the perfect arch.

With so many different price points, from high-end brands like Chanel, Yves Saint Laurent, Natura Bissé Barcelona (an Oprah favourite) to wallet-friendly lines like Benefit and L’Oreal Paris, we see what all the buzz is about.

Murale, 205 Eighth Ave. SW, Calgary, 
403-261-3703, www.murale.ca